20 Jun Why Your Business’ Online Reputation Matters
Over the last two decades, the revolution of the Internet has drastically changed how business is done.
But one thing has always remained the same – a business’ reputation.
Before the Internet was around, a business’ reputation was mostly down to word-of-mouth, surveys and consumer data.
Today, this all happens online in the form of reviews.
So what does that mean for you?
Bluntly – you could be losing 90% of your potential customers because of a few bad reviews.
That’s why you need to manage your reputation.
How can you take your online reputation into your own hands?
By using different strategies.
Like creating content, engaging users on social media and replying to negative reviews to name a few.
How Important Are Star Ratings?
Simply, star ratings are the #1 factor used to judge a business.
Let me break it down for you, just how crucial this is:
- 94% of consumers would use a business with 4/5 stars
- 57% of consumers would use a business with 3/5 stars
- 14% of consumers would use a business with 2/5 stars
Star ratings directly affect how likely a person is to use your business.
How Online Reputation Impacts Sales.
The Internet is a treasure trove of information.
And as consumers now, we don’t like ambiguity.
We like to make informed buying decisions.
And we like to know who we’re buying from.
91% of consumers look up businesses online.
Social media also plays a role in this decision making phase.
39% of Facebook users like brand pages so they can research products.
Staying on top of reviews is also super important.
Even if someone leaves a negative review, if a potential customer sees that you replied to them, they’re more likely to have a more positive opinion on you because you took the time to listen and reply.
40% of consumers form an opinion about a business after reading 1-3 reviews.
This is a regular thing that consumers are doing.
Which is why you need to be on top of your review management.
43% of consumers search for a business’s reviews at least once per month.
How Can Businesses Improve Their Reputations?
1. Search Saturation
Take over a page of search results with multiple marketing strategies.
This are things like your content creation.
You want to control the messaging and controlling what people see when they search for you is one way of doing this.
2. Social Media
Don’t neglect your social media.
Earn your followers through great content and even greater engagement.
Build up those loyal followers.
They’ll be less likely to turn on you.
Also use social media to increase your positive reviews.
3. Claiming Profiles
Find or create your business listing on review sites.
If your in the hospitality industry, make sure you have access to your listing there.
For everyone else, Google and Yelp are the main ones you need to be in control of.
There may be industry specific sites also so it’s worth digging around to find out what these are.
Respond to ALL reviews on ALL platforms.
Be on top of it.
Make sure you have email notifications set up to let you know when someone leaves a new review.
And whether it’s good or bad – reply!
5. Press Releases
Be the first to control the messaging.
If you’re making an updates, significant new hires or major changes – get out in front of it.
Put out the message you want people to hear.
Not one they make up themselves.
Reputation management is an ongoing job.
Most importantly, you need to encourage customers to leave reviews all the time.
44% of consumers say a review must be written within 1 month to be relevant.
Did any of these stats shock you? Leave a comment below.