Facebook Implements Tools To Combat Fake News | Harriet Brine
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Facebook Implements Tools To Combat Fake News


Facebook has started testing a new tool that will stop page admins editing the featured image, headline and description on shared links.

The aim is to stop fake news spreading.

They pledged to up the anti on these fake stories circulating and are keeping their word.

Whether or not this works – only time will tell.

I, for one, am fed up of seeing these sort of posts.

As I’m sure you are too.

It’s completely scammy and takes away the trustworthiness of Facebook as a credible source.

Editing these shared links has allowed people to make articles more appealing to readers.

Otherwise known as Clickbait.

😷

Should their initial testing of this work, pages will no longer be able to change the wording on news or stories.

It’s gotten me thinking, “This is a great move by Facebook but how will it effect marketing efforts?”

Currently, I can think sharing 3rd party content is the main hit.

Sometimes you can share a great piece of content but the original author hasn’t done their SEO properly and you end up with a funny title, weird description or terrible photo.

I change these not to create Clickbait, but to better describe the content so it’s not undersold.

I guess we’ll just have to see how this plays out.

Either way, marketers will adapt as always.

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